This is the road less run.

A road where you’re free to move, in the way you love to move.

A road at the intersection of fun, fit and function.

A road that leads you to big colour, new texture, and bespoke patterns.

A road where action is joined by expression.

Where quality becomes an everyday addiction.

A road that starts in Nelson Aotearoa, and leads to the streets, mountains or wherever you choose to take it.

This road is your muse, your play, and all at your own pace.

This is Rose Road.

Nelson, Aotearoa NZ Designed

A road that starts in Nelson Aotearoa, and is owned by Anna & Patrick Shone. Founded in 2010, Rose Road is part of a collection of brands Thing ThingHomelee and The Goodnight Society.

The range can be found in our flagship store in Nelson and is stocked in retailers across New Zealand.