Running errands have been some of the biggest runs we’ve ever had. Walking a dog is never a walk in the park. 

Camping can be as big as boot camp. 

Flexibility is a mind set. 

We noticed that being active is actually in the way we live. 

That in today’s world – life needs performance. That’s why we created Rose Road. To re-align the dress-code for life’s movement. 

A road where function should be fun. 

Where bold colours and unlike patterns meet performance. 

A road where action is joined by expression.  

And quality becomes an everyday addiction.  

As welcome at your local café as it is your pilates studio, 

Rose Road creates athleisure wear, designed for the movement of life. With collections structured around layering, to take you from the streets to the elements. And produced in ways that are made to perform, with our industrial design ethos. 

From Nelson, New Zealand, since 2019 – this Rose Road. 

Because life’s a workout.

Nelson, Aotearoa NZ Designed

A road that starts in Nelson Aotearoa, and is owned by Anna & Patrick Shone. Founded in 2010, Rose Road is part of a collection of brands Thing ThingHomelee and The Goodnight Society.

The range can be found in our flagship store in Nelson and is stocked in retailers across New Zealand.